Entropik

AI consumer insights — emotion recognition via facial coding, eye tracking, and voice analysis

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About Entropik

Entropik uses facial coding, eye tracking, and voice AI to measure real emotional responses to content, ads, and products. $35M funded, serves global brands for ad testing, packaging evaluation, and UX research — measuring what people actually feel, not what they say in surveys.

Key Features

✓ Facial coding AI — reads emotional responses from expressions
✓ Eye tracking — maps where visual attention goes
✓ Voice AI — analyzes tone, sentiment, and engagement
✓ Ad testing with emotion-based effectiveness scoring
✓ Product packaging evaluation via attention maps
✓ UX research with behavioral analytics
✓ A/B testing powered by emotional response data
✓ Works remotely via webcam — no lab equipment needed
✓ Consumer surveys with AI-enhanced insights
✓ Serves global FMCG, tech, and media brands

Who Is It For?

Brand managers, market researchers, UX designers, and advertising agencies.